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AW26 outerwear buying for boutiques: which puffers, parkas and knits are worth wholesale budget this season, and what to skip.

Stock for Black Friday moves fast once October hits. Here's what wholesale buyers should reorder now, and what I'd skip this year.

A practical look at the AW26 outerwear and knitwear worth ordering early — the styles that sell, and the ones I'd leave on the rail.

The History of Moschino starts in 1983, but it never really followed the rules of its time. Franco Moschino entered Italian fashion when everything was polished, serious, and controlled, and did the opposite. He took familiar symbols of luxury and twisted them. Logos were exaggerated. Slogans were stitched across garments. Collections didn’t just showcase clothes, they commented on the system that produced them.

It wasn’t about rejecting fashion. It was about exposing it, showing how taste, status, and branding worked, while still making pieces people wanted to wear. That tension, between critique and desire, is what built Moschino. And it’s why the brand still holds its place now.

In this article, we’ll trace the History of Moschino, from Franco Moschino’s original vision to the design codes, creative shifts, and product lines that continue to define the brand today.

Have you been dreaming about opening your very own store?

Whether it’s a tightly edited boutique, an online concept, or a resale platform, the first real step is understanding how to buy wholesale clothing.

In this guide, we’ll walk you through how to source stock, choose the right suppliers, and build a collection that actually sells, so you can move from idea to a functioning store with clarity.

The history of PUMA is not just the story of a sportswear brand. It’s a story of rivalry, speed, and cultural instinct. What began as a split between two brothers became one of the most defining moments in fashion and sport, shaping not just one brand, but an entire industry.

From elite performance footwear to streetwear staples, PUMA has consistently moved between sport and culture with ease. Understanding the history of PUMA helps explain why the brand still holds strong commercial value today, both in retail and wholesale.

In this article, we’ll trace how PUMA evolved from a small German workshop into a global sportstyle brand, and why that history still translates into reliable demand on the shop floor today.

Spring-summer fashion has woken up. After a long stretch of beige neutrals and quiet-luxury restraint, SS26 arrives with colour, texture and a clear point of view. A season shaped by fifteen new creative director debuts, with Louise Trotter's Bottega Veneta debut, Matthieu Blazy's first Chanel collection, Rachel Scott's Proenza Schouler, the runways have given retailers lots to work with.

This guide is for buyers, with five trends, the European brands carrying them, and how to stock the look through Bundlex.

Even with careful buying, surplus happens.

A season moves more slowly than forecasted. A delivery arrives late. A colour underperforms. Suddenly, stock that made sense on paper begins to stall.

Tactical responses like flash sales or limited-time offers can help in some cases. But they don’t always work. And when they don’t, brands are left looking for external ways to move unsold stock without eroding value.

In this article, we look at the practical options available to sell unsold stock and/or liquidate inventory, helping you protect your investment and recover part of what’s already been spent.

The history of Twinset brand is rooted in a very Italian idea of femininity. Soft without fragility. Romantic without excess. Always grounded in craft rather than spectacle. From its knitwear origins to its place in modern wardrobes, Twinset has built an aesthetic that feels considered, not reactive. Emotional, but never nostalgic.

Founded in Italy and shaped by decades of textile expertise, Twinset Milano has grown into a house known for detail and restraint. Lace, fine knits, careful finishes. Clothes designed to last beyond a season, in both wear and relevance.

This is not a brand built on constant reinvention. Its strength lies in continuity, in refining a point of view rather than replacing it. And it is this clarity, sustained over time, that explains Twinset’s lasting presence in fashion and its continued appeal on the shop floor today.

Juicy Couture is one of the most recognisable fashion brands of the early 2000s, but its influence goes far beyond pink velour and paparazzi photos. From redefining casualwear to shaping celebrity street style, the brand captured a very specific cultural moment and left a lasting mark on fashion.

The History of Juicy Couture is a story of smart positioning, perfect timing, and bold branding. What began as a small Los Angeles label focused on fit and comfort quickly became a global phenomenon, worn by pop stars, reality TV icons, and everyday consumers alike. Its rise was fast, its fall was public, and its return has been driven by nostalgia, resale culture, and a renewed interest in Y2K fashion.

In this article, we’ll look at how Juicy Couture evolved to remain an iconic wholesale brand you should stock today.

The history of Adidas is not just the story of a sportswear brand. It’s a story about obsession with performance, rivalry, reinvention, and cultural impact. What began in a small German workshop grew into a global brand worn by elite athletes, musicians, designers, and everyday consumers across generations.

Understanding where adidas came from helps explain why the brand still holds such strong value today, not just in sport, but in fashion, lifestyle, and wholesale retail.

In 2002, in a small Tuscan workshop, Peuterey set out to reimagine outerwear. Taking its name from the Peuterey ridge on Mont Blanc, a point where the earth and sky align, the brand built its identity on balance: technical performance refined by Italian design. The three red dots of the Peuterey logo mirror that idea, a quiet symbol of precision, purpose, and the connection between nature and craftsmanship.

In this article, we look at the Peuterey origin, how the brand has evolved over the years, and why it has become one of the most valuable names to stock in your wholesale Italian luxury range.